The long tail

by

224 pages

English language

Published April 30, 2006 by Random House Business.

ISBN:
978-1-84413-850-0
Copied ISBN!
OCLC Number:
62265720

View on OpenLibrary

3 stars (3 reviews)

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

11 editions

reviewed The Long Tail How Endless Choice Is Creating Unlimited Demand by Chris Anderson

Review of 'The Long Tail How Endless Choice Is Creating Unlimited Demand' on 'Storygraph'

2 stars

I'm not entirely sure that this needed to be a book. The original article was interesting. Anderson gave a name to a phenomenon that a lot of people intuited was happening, and he provided solid numbers to back up that intuition. While the book expands on the original article, I don't think it improves on it. While I know Anderson did quite a bit of additional research for the book, it feels like the results are a number of fairly obvious examples that support his initial thesis. Nothing earth shattering here.

All in all, I'm glad I only paid 99p for this at an Oxfam. I would have felt cheated otherwise.

avatar for chadkoh

rated it

4 stars
avatar for marksutherland

rated it

2 stars

Subjects

  • Commercial producers
  • Electronic commerce
  • Marketing
  • E-commerce
  • Internet
  • Consumentengedrag