The Long Tail From Smartercomics

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50 pages

Published April 30, 2011 by Writers of the Round Table Press.

ISBN:
978-1-61066-006-8
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OCLC Number:
668195636

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(3 reviews)

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

11 editions

reviewed The Long Tail How Endless Choice Is Creating Unlimited Demand by Chris Anderson

Review of 'The Long Tail How Endless Choice Is Creating Unlimited Demand' on 'Storygraph'

I'm not entirely sure that this needed to be a book. The original article was interesting. Anderson gave a name to a phenomenon that a lot of people intuited was happening, and he provided solid numbers to back up that intuition. While the book expands on the original article, I don't think it improves on it. While I know Anderson did quite a bit of additional research for the book, it feels like the results are a number of fairly obvious examples that support his initial thesis. Nothing earth shattering here.

All in all, I'm glad I only paid 99p for this at an Oxfam. I would have felt cheated otherwise.

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