The long tail

waarom we in toekomst minder verkopen van meer

by

256 pages

Dutch language

Published April 30, 2006 by Nieuw Amsterdam.

ISBN:
978-90-468-0182-6
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OCLC Number:
150245959

View on OpenLibrary

3 stars (3 reviews)

Op internet zijn allerlei nieuwe verkoopkanalen beschikbaar, waardoor andere marketing- en distributieregels gelden. De verkoop van kleine aantallen van een grote hoeveelheid producten levert een enorme omzet op. Gebaseerd op ervaringen bij o.a. Amazon, iTunes, eBay en wikipedia beschrijft de auteur de belangrijkste krachten die ten grondslag liggen aan deze 'Long Tail'-distributiewijze. Recensie in: Informatie Professional. 11(2007)4(.39).

Economische prognose over ingrijpende veranderingen in de manier van zakendoen vanwege ontwikkelingen op het internet.

11 editions

reviewed The Long Tail How Endless Choice Is Creating Unlimited Demand by Chris Anderson

Review of 'The Long Tail How Endless Choice Is Creating Unlimited Demand' on 'Storygraph'

2 stars

I'm not entirely sure that this needed to be a book. The original article was interesting. Anderson gave a name to a phenomenon that a lot of people intuited was happening, and he provided solid numbers to back up that intuition. While the book expands on the original article, I don't think it improves on it. While I know Anderson did quite a bit of additional research for the book, it feels like the results are a number of fairly obvious examples that support his initial thesis. Nothing earth shattering here.

All in all, I'm glad I only paid 99p for this at an Oxfam. I would have felt cheated otherwise.

avatar for chadkoh

rated it

4 stars
avatar for marksutherland

rated it

2 stars

Subjects

  • E-commerce
  • Marketing
  • Internet
  • Electronic commerce