The diary of an ad man

the war years, June 1, 1942 - December 31, 1943

No cover

James Webb Young: The diary of an ad man (1990, NTC Business Books, Natl Textbook Co Trade)

256 pages

English language

Published May 17, 1990 by NTC Business Books, Natl Textbook Co Trade.

ISBN:
978-0-8442-3245-4
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(1 review)

4 editions

Get into the mind of a War-Era Don Draper

As a publicist by trade, I was fascinated by this "classic" of the field. Meet the business-friendly, New Deal hating ad man of yesteryear. He dreams of selling as much a possible to a post-war world that needs supermarkets and suburbs. One insight that Young has is that everyone was feeling beaten down by the modern world and all the machines in their lives. A great ad campaign would give us the feeling that buying this product give one memories of a simpler time, before factories and war. That kind of campaign still works in our computer hellscape 2023. Calgon, take me away!

Subjects

  • Advertising -- United States