The hardware startup

building your product, business, and brand

by
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Renee DiResta: The hardware startup (2015)

308 pages

English language

Published April 25, 2015

ISBN:
978-1-4493-7103-6
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OCLC Number:
890938080

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"Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover.

1 edition

Subjects

  • Computer input-output equipment
  • Marketing
  • Computers
  • Design and construction
  • Computer engineering
  • Electronic apparatus and appliances
  • Computer industry
  • New business enterprises