174 pages
English language
Published July 19, 2014 by Libraries Unlimited.
Story smart
using the science of story to persuade, influence, inspire, and teach
Kendall F. Haven: Story smart (2014, Libraries Unlimited)
- ISBN:
- 978-1-61069-811-5
- OCLC Number:
- 874098979
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"This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience. "--
Subjects
- Neurosciences
- Storytelling
- Psychological aspects