Market Segmentation Analysis

Understanding It, Doing It, and Making It Useful

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Sara Dolnicar: Market Segmentation Analysis (2018, Springer Nature)

324 pages

Published July 23, 2018 by Springer Nature.

ISBN:
978-981-10-8818-6
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Business; Management science; Market research; Statistics 

4 editions

Subjects

  • Market research
  • Probability & statistics