392 pages
English language
Published Aug. 4, 2010 by William Heinemann.
392 pages
English language
Published Aug. 4, 2010 by William Heinemann.
From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - this book explores what science can teach us about the techniques of persuasion.