Hardcover, 350 pages
English language
Published by Henry Holt & Co.
No Hands
The Rise and Fall of the Schwinn Bicycle Company, an American Institution
- ISBN:
- 978-0-8050-3553-7
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4 stars
(2 reviews)
Traces the career of Schwinn, from its uncontested predominance over the bicycle market of the 1950s to its failure to cope with the mountain bike fad of the 1980s, to its ultimate descent into bankruptcy and corporate takeover.
Subjects
- Schwinn
- Bicycles
- Business