352 pages
English language
Published May 21, 2017 by Norton & Company, Incorporated, W. W..
Platform Revolution
How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Marshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul Choudary: Platform Revolution (2017, Norton & Company, Incorporated, W. W.)
- ISBN:
- 978-0-393-35435-5
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Subjects
- Internet marketing
- Information technology, management
- Technological innovations
- Organizational effectiveness
- Organizational change
- Strategic planning