English language
Published 2012 by John Wiley & Sons.
Likeonomics
how to establish influence, create passionate customers, and become the most trusted expert in your field
(0 reviews)
Likeonomics is about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money – and perhaps even changing your life.
Subjects
- Charisma (Personality trait)
- Public relations
- Marketing
- Economics
- Interpersonal relations
- Psychological aspects
- Trust
- Customer relations