224 pages
English language
Published 2012 by Wiley & Sons, Incorporated, John.
Likeonomics
The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Rohit Bhargava: Likeonomics (2012, Wiley & Sons, Incorporated, John)
- ISBN:
- 978-1-118-26344-0
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Likeonomics is about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money – and perhaps even changing your life.