Consumer Behavior

Buying, Having, and Being (5th Edition)

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Hardcover, 576 pages

English language

Published by Prentice Hall.

ISBN:
978-0-13-091360-9
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14 editions

Subjects

  • Sales & marketing
  • Consumer behavior
  • Business / Economics / Finance
  • Business/Economics
  • Consumer Behavior - General
  • Marketing - Research