Using Behavioral Science in Marketing

Drive customer action and loyalty by prompting instinctive responses.

by

6.14 x 0.63 x 9.21 inches, 288 pages

English language

Published Aug. 30, 2022 by Kogan Page.

ISBN:
978-1-3986-0648-7
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Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.

1 edition

Subjects

  • marketing
  • behavioral science