andbenn reviewed This Is Strategy by Seth Godin
This is Strategy and plotting/planning with nearly 300 examples
4 stars
The book has no page numbers. It has 297 riffs (his term) which very from a third of a page to maybe 3 pages for the longer ones. Thus this is a good book to read in short bits. Some of the riffs may not make sense, while others are completely relatable. I found most to be at least partially relatable or covering past business news events.
As an example, a later riff talks about shipping work that isn't yet done. He compares this with shipping an incomplete boat, which isn't as functional and potentially not safe.
A earlier riff he talks of traffic that one might be stuck in. In this case, it's not about you being stuck in the traffic, as you are part of the traffic and the problem.
Other riffs cover recent business actions and news that most might be familiar with - along with his …
The book has no page numbers. It has 297 riffs (his term) which very from a third of a page to maybe 3 pages for the longer ones. Thus this is a good book to read in short bits. Some of the riffs may not make sense, while others are completely relatable. I found most to be at least partially relatable or covering past business news events.
As an example, a later riff talks about shipping work that isn't yet done. He compares this with shipping an incomplete boat, which isn't as functional and potentially not safe.
A earlier riff he talks of traffic that one might be stuck in. In this case, it's not about you being stuck in the traffic, as you are part of the traffic and the problem.
Other riffs cover recent business actions and news that most might be familiar with - along with his take or an angle on the situation.
Subtitle is "Make Better Plans". Back of the book says "Today is your best chance to improve tomorrow" and 14 other sub points. Purpose of the book is to make people think about how to have conversations about plans and to think about situations they are facing. Not reacting per se, but planning/plotting with the future in mind.