Start it up

"Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire -- and guide -- every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds and getting the best from the people you meet on the way -- chiefly yourself" -- Publisher's description, p. [4] of cover.