Actionable web analytics

using data to make smart business decisions

by
No cover

Jason Burby: Actionable web analytics (2007, Wiley Publishing)

256 pages

English language

Published Aug. 19, 2007 by Wiley Publishing.

ISBN:
978-0-470-12474-1
Copied ISBN!

View on OpenLibrary

2 stars (1 review)

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

1 edition

Subjects

  • Web usage mining.
  • Data mining.
  • Internet users -- Statistics -- Data processing.
  • Business enterprises -- Computer networks.
  • Electronic commerce.
  • Internet marketing.
  • Web sites -- Design.
  • Internet searching.