Actionable web analytics

using data to make smart business decisions

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Jason Burby: Actionable web analytics (2007, Wiley Publishing)

256 pages

English language

Published Aug. 19, 2007 by Wiley Publishing.

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Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

1 edition


  • Web usage mining.
  • Data mining.
  • Internet users -- Statistics -- Data processing.
  • Business enterprises -- Computer networks.
  • Electronic commerce.
  • Internet marketing.
  • Web sites -- Design.
  • Internet searching.