Tomatoland

how modern industrial agriculture destroyed our most alluring fruit

220 pages

English language

Published Aug. 20, 2011 by Andrews McMeel Publishing.

ISBN:
978-1-4494-0109-2
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OCLC Number:
687675277

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(3 reviews)

Investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry and the price we pay as a society when we take taste and thought out of our food purchases.

10 editions

Review of 'Tomatoland' on 'Goodreads'

This is an excellent introduction to the tomato industry, farmwork, and the Coalition of Immokalee Workers. Estabrook explores the history of the tomato, its taste and biology, how/when (~1870) and why ("green, cheap, and off-season") tomato farming came to Florida, the fragility of the industry, and the heavy usage of pesticides and other chemicals. Most importantly, it is about the workers who pick the tomatoes. The most engaging and interesting section of the book was the four or so chapters in the middle on their conditions, the creation of the CIW, improvements made, the Fair Food Agreement, Code, etc. The broader context of the industry, including the opinions and circumstances of growers and consumers, makes the story all the more real. He also discusses alternatives (including one whole chapter) to large-scale, chemically based, industrial farming.

None

This is an excellent introduction to the tomato industry, farmwork, and the Coalition of Immokalee Workers. Estabrook explores the history of the tomato, its taste and biology, how/when (~1870) and why ("green, cheap, and off-season") tomato farming came to Florida, the fragility of the industry, and the heavy usage of pesticides and other chemicals. Most importantly, it is about the workers who pick the tomatoes. The most engaging and interesting section of the book was the four or so chapters in the middle on their conditions, the creation of the CIW, improvements made, the Fair Food Agreement, Code, etc. The broader context of the industry, including the opinions and circumstances of growers and consumers, makes the story all the more real. He also discusses alternatives (including one whole chapter) to large-scale, chemically based, industrial farming.

Review of 'Tomatoland' on 'Goodreads'

There is so damn much we don’t know about our food. Even when we’re trying to pay attention, trying to be aware, there are just so many ways for things to go wrong. In the case of the tomato we have a gradual slide starting with good intentions in the 1950s and ending in a nightmarish system in which workers are poisoned and abused in ways we just can't truly fathom.

Estabrook covers a lot of material. Over half the book is dedicated to worker conditions but the rest covers tomato origins, the biology/chemistry of flavor, and conservation movements, all in a deeply personal style that draws you in. Beautiful writing, unfortunately offset by poor editing (occasional jarring flow changes; nonsensical Spanish words and phrases).

Surprisingly, Estabrook ends on a positive note: exciting accomplishments by organic and/or small-scale growers, new flavorful breeds, even promising developments in worker treatment by the …

Subjects

  • Biotechnology
  • Environmental aspects
  • Agriculture
  • Agricultural ecology
  • Tomatoes