Will & vision

how latecomers grow to dominate markets

Hardcover, 340 pages

English language

Published 2002 by McGraw-Hill.

ISBN:
978-0-07-137549-8
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OCLC Number:
47255348

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"Based on over a decade of in-depth research - drawn from hundreds of books and thousands of articles - Will & Vision presents an unbiased portrait of the true causes of enduring market leadership. And whether for photographic paper in the nineteenth century or online stock trading in the twenty-first, the answers it provides are surprising, historically substantiated, and thoroughly convincing."--BOOK JACKET.

2 editions

Subjects

  • Marketing -- United States
  • Brand name products -- United States