336 pages
English language
Published Oct. 19, 2016
Platform revolution
how networked markets are transforming the economy-- and how to make them work for you
Geoffrey Parker: Platform revolution (2016)
- ISBN:
- 978-0-393-24913-2
- OCLC Number:
- 909974434
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An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
Subjects
- Internet marketing
- Strategic planning