Conquest of cool

business culture, counterculture and the rise of hip consumerism.

by ,

Paperback, 287 pages

English language

Published Nov. 19, 1997 by University of Chicago Press.

ISBN:
978-0-226-26012-9
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Subjects

  • Advertising industry
  • Anthropology
  • Consumer issues
  • Cultural studies
  • Social history
  • c 1960 to c 1970
  • Business/Economics
  • Business & Economics
  • Business / Economics / Finance
  • General
  • Business & Economics / Commerce
  • History / Modern / 20th Century
  • Advertising & Promotion
  • Marketing - General