Guerilla Marketing

Easy and Inexpensive Strategies for Making Big Profits from Your Small Business


English language

Published Nov. 1, 1995 by Heyne.


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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

  • strategies for marketing on the Internet (explaining when and precisely how to use it)

  • tips for using new technology, such as podcasting and automated marketing

  • programs for targeting prospects and cultivating repeat and referral business

  • management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

2 editions