The design of business

why design thinking is the next competitive advantage

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Roger L. Martin: The design of business (2009, Harvard Business Press)

English language

Published Dec. 4, 2009 by Harvard Business Press.

ISBN:
978-1-4221-7780-8
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1 edition

Subjects

  • Creative ability in business
  • Lateral thinking
  • Creative thinking
  • Knowledge management
  • Management