Understanding Media

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Marshall McLuhan: Understanding Media (1969, Signet)

Published June 1, 1969 by Signet.

ISBN:
978-0-451-03039-9
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4 stars (6 reviews)

The author examines all types of communication including photographs, ads, games, television, radio, telephone, comics, numbers, money, clothing, movies, recordings, housing, and weapons.

30 editions

Review of 'Understanding Media' on 'Goodreads'

5 stars

Swerving wildly between western elitism, paternalism, and prescient visions of the future, about a third of what McLuhan says is complete racist gibberish, another third is interesting social commentary, and the final third is pure brilliance. What makes this book worth reading still is his exploration and explanation of social phenomena that have only taken place fifty years after the initial publication of this text. There are passages that seem to perfectly describe the history of social and technological evolution from the 90s through and into the new millennium as technologies like social media bring to pass predictions - or more accurately descriptions of processes - from 1964.

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