laprunminta reviewed Becoming Trader Joe by Joe Coulombe
Review of 'Becoming Trader Joe' on 'Goodreads'
4 stars
As an unwanted side effect of reading this book, I found myself striding through my local Grocery Outlet and laughing manically to myself as I found a good deal: "This is just like the extra-large egg loophole! Hahahaha! I'm Joe Coulombe!" So be on the lookout for that.
Joe Coulombe's story is gripping but a bit morally ambiguous at times. I actually lost respect for Trader Joe's, in that it's not clear whether an item with a somewhat shady provenance would be turned down by TJ's buyers. Still, as a food and bargain lover, I couldn't help but appreciate the descriptions of various grades of butter, and how brie is the only foreign cheese that Wisconsin hasn't tried to add import restrictions on. Or how ketchup MUST contain added sugar as per the law.
Highly recommend as a fun read for food lovers. Not sure about the merits of emulating …
As an unwanted side effect of reading this book, I found myself striding through my local Grocery Outlet and laughing manically to myself as I found a good deal: "This is just like the extra-large egg loophole! Hahahaha! I'm Joe Coulombe!" So be on the lookout for that.
Joe Coulombe's story is gripping but a bit morally ambiguous at times. I actually lost respect for Trader Joe's, in that it's not clear whether an item with a somewhat shady provenance would be turned down by TJ's buyers. Still, as a food and bargain lover, I couldn't help but appreciate the descriptions of various grades of butter, and how brie is the only foreign cheese that Wisconsin hasn't tried to add import restrictions on. Or how ketchup MUST contain added sugar as per the law.
Highly recommend as a fun read for food lovers. Not sure about the merits of emulating Joe. Will let you know when the side effects wear off.