The small BIG

small changes that spark BIG influence

268 pages

English language

Published Dec. 18, 2014

ISBN:
978-1-4555-8425-3
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OCLC Number:
868040154

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Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.

3 editions

Subjects

  • Persuasion (Psychology)
  • Organizational change
  • Influence (Psychology)
  • Change (Psychology)