The fall of advertising and the rise of PR

by ,

Hardcover, 295 pages

English language

Published Dec. 19, 2002 by HarperBusiness.

ISBN:
978-0-06-008198-0
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

6 editions

Subjects

  • Advertising
  • Brand name products
  • Public relations