240 pages
English language
Published Dec. 23, 2001 by Perseus Pub..
3 stars
(1 review)
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Subjects
- Commerce électronique
- Customer Satisfaction
- Internet marketing
- Commerce
- Electronic commerce
- Marketing sur Internet
- Relations avec la clientèle
- Innovations
- Public Relations
- Computer Communication Networks
- Advertising
- Internet
- Technological innovations
- Customer relations
- Organizational Innovation