232 pages
English language
Published Dec. 30, 2002 by Free Press.
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Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.
Subjects
- Management
- Entreprises
- Innovationsmanagement
- Kreatives Denken
- Creativiteit
- Creativeness
- Gestion
- Creative ability in business
- Innovations
- Créativité dans les affaires
- Changement organisationnel
- Organizational change
- Entrepreneurship
- Imagination
- Organization and Administration
- Vernieuwing
- Organizational Innovation