Fundraising for social change

Paperback, 527 pages

English language

Published Jan. 2, 2007 by Jossey-Bass, a Wiley Imprint.

ISBN:
978-0-7879-8455-7
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OCLC Number:
71288730

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Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States . Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology--e-mail, online giving, and blogs--and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, …

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Subjects

  • Fund raising -- United States
  • Nonprofit organizations -- United States -- Finance