232 pages
English language
Published Jan. 3, 2008 by Piatkus.
Meatball sundae
how new marketing is transforming the business world (and how to thrive in it)
by Seth Godin
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For companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing, Seth Godin's 'Meatball Sundae' is your one-stop resource.
Subjects
- Marketing
- Industrial Psychology
- Industrial organization