Inside the Tornado

Marketing Strategies from Silicon Valley's Cutting Edge

by Geoffrey A. Moore

Paperback, 272 pages

English language

Published July 1, 1999 by HarperBusiness.

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Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.

7 editions

Subjects

Business strategy
Sales & marketing
Marketing
Computer Industry
Business & Economics
Business / Economics / Finance
Business/Economics
Marketing - General
E-Commerce - Internet Marketing
Business & Economics / Marketing / General
High technology industries