saving your good idea from getting shot down

[sound recording] :, 25 pages

English language

Published Jan. 5, 2010 by Brilliance Audio.

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A good idea or the right decision needs support or it will not be accepted and implemented well. The proposal is shot down, accepted but without sufficient support to gain all of its true benefits, or slowly dies a sad death. All those who would benefit from the idea lose. You lose. In an extreme case, a whole company or nation may lose. Kotter demonstrates that it doesn't have to be that way.

1 edition


  • Creative ability in business
  • Public relations
  • Sales promotion