Audio cassette
English language
Published Jan. 1, 1998 by HarperAudio.
Inside the Tornado
Marketing Strategies from Silicon Valley's Cutting Edge (Cassette)
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Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
Subjects
- Advertising & Promotion
- Business & Economics / Marketing / General
- Marketing - General
- Business & Economics
- Abridged Audio - Business/Professional
- Audiobooks
- High technology industries
- Marketing
- Audio Adult: Business