English language
Published Jan. 21, 2010 by Portfolio Penguin.
English language
Published Jan. 21, 2010 by Portfolio Penguin.
Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business.