English language
Published March 16, 2002 by HarperCollins Publishers.
Fall of Advertising and the Rise of PR
by Al Ries,
Laura Ries
Al Ries, Laura Ries: Fall of Advertising and the Rise of PR (2002, HarperCollins Publishers)
- ISBN:
- 978-0-06-051660-4
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Subjects
- Brand name products
- Public relations
- Advertising