233 pages
German language
Published April 13, 2012 by Wiley & Sons, Incorporated, John.
Inside Apple
Das Erfolgsgeheimnis des Wertvollsten, Innovativsten und Verschwiegensten Unternehmensder Welt
Adam Lashinsky, Carsten Roth: Inside Apple (German language, 2012, Wiley & Sons, Incorporated, John)
- ISBN:
- 978-3-527-67142-7
Copied ISBN!
4 stars
(1 review)
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
