Jeff Cox, Eliyahu M. Goldratt: The Goal (2004, North River Press) 4 stars

The Goal is about new global principles of manufacturing. It's about people trying to understand …

Review of 'The Goal' on 'Goodreads'

5 stars

Eli Goldratt & Jeff Cox brings to the business world, what Albert Einstein brought to Physics. In his book the character of Alex learns about the Theory of Constraints from his mentor 'Jonah'. Through a series of events (and stresses) in Alex's life, he carefully examines the ongoing processes within the fictional company of Unico and to what extent these processes meet 'The Goal'.

This was my first business novel, and it is what lead me to many other business novels down the road..sort of the 'gateway drug' of the business novel.

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