This book was recommended to me by one of my "authorpreneur" friends, in the context of making a business as a writer.

It's not half-bad. All of the tactics in the book resonated with me, from building an e-mail list, to giving away lots of free value, through the pre-pre-launch, pre-launch and launch processes. I will definitely be trying some of these techniques for my next book launch.

My only concern is that the book comes across as quite "over-the-top", particularly in the case studies and anecdotes, where people achieved millions of dollars in sales over a period of a few days, yada yada yada. Granted, the author does make a point of continually reminding people that you can't expect those kinds of results with your first launch, but it still feels very "evangelical".

I mentioned a while back, when I reviewed [b:God for Today|16074307|God for Today|Denise Lorenz|https://d.gr-assets.com/books/1349687217s/16074307.jpg|21869198], that although I am a Christian, I seldom read Christian books. Well, it's kind of the same reason that I seldom read business and marketing books.

Still, the Product Launch Formula seems quite sound, and I think it's definitely the way we'll all be doing product and business launches in the 21st century.