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Seth Godin: Small Is the New Big (2006, Portfolio Hardcover) 4 stars

As one of today's most influential business thinkers, Godin helps his army of fans stay …

Review of 'Small Is the New Big' on 'Goodreads'

4 stars


What ages would I recommend it too? – Fifteen and up.

Length? – Three days read.

Characters? – None.

Setting? – Real World Marketing (Or upper class marketing).

Written approximately? – 2006.

Does the story leave questions in the readers mind? – Somewhat unrealistic in start up funds ideas.

Any issues the author (or a more recent publisher) should cover? Start up funds need to be covered more. A few updates would help, as it is nearly ten years out of date.

Short storyline: Lots of short stories about marketing before the last economic downturn. Still mostly applicable. However, he does have updated blog information on the website, as that has changed the most. And Google search rank has changed the way SEO does, or doesn't, work.

Notes for the reader: Lot's of fun interesting stories. Not truly applicable to the writer though.