Mythmaking is as central to sustaining our present economy as profit-making. In the 1980s, Thatcher …

Review of 'The new prophets of capital' on 'GoodReads'

4 stars

A fast read, and pretty fascinating at times. Aschoff breaks down the personal philosophies of five celebrity capitalists (Sheryl Sandberg, John Mackey, Oprah Winfrey, and Bill & Melinda Gates), explaining why their visions or versions of feminism through corporate promotion, "green" capitalism, self-motivated individual liberation and identity politics, and market-driven conscious capitalist social change will only perpetuate inequality and injustice in the long run. She manages to do this without personally attacking her subjects or rendering them caricatures or arch-villains, and even proposes solutions and an annotated Further Reading list at the end. Well worth your time.