LOVED IT.
5 stars
Here's the thing about this book. It's not meant to be an academic or scientific exploration of the creative process. It's very much a series of reflections and creative lessons from one of the most dynamic creators alive today. It's got tons of little gems - I read it with a highlighter - and I intend to re-read it. Probably multiple times. It's the kind of book you can pick up and leaf through and find some bits of wisdom that will boost your own perspective on creativity and possibly inspire. Some of it will be useful, some will not - and Rubin acknowledges this.
I really enjoyed it.