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Eli Pariser: The Filter Bubble (2011) 4 stars

"An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and …

Jeff Bezos, the CEO of Amazon.com, was one of the first people to realize that you could harness the power of relevance to make a few billion dollars.

The Filter Bubble by 

I would argue that recommendation algorithms pale in comparison to monopolistic business practices, labor exploitation, and corporate tax evasion in the role it plays in making Bezos a billionaire.