Renowned literary scholar Linda Hutcheon explores the ubiquity of adaptations in all their various media …
Nonetheless, he posits the parallel existence of what he calls “memes”—units of cultural transmission or units of imitation—that, like genes, are “replicators.”
But unlike genetic transmission, when memes are transmitted, they always change, for they are subject to “continuous mutation, and also to blending”, in part to adapt for survival in the “meme pool."
— A Theory of Adaptation by Linda Hutcheon (Page 32)
In this passage, she is referring to the 1976 book on Darwinian theory by Richard Dawkins, "The Selfish Gene"
Is this where the word "meme" was born??