Super Mario

how Nintendo conquered America

292 pages

English language

Published April 17, 2011 by Portfolio Penguin.

ISBN:
978-1-59184-405-1
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OCLC Number:
681488359

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4 stars (9 reviews)

Nintendo has continually set the standard for video game innovation in America, and the saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game.

3 editions

A little too cute, even for Mario

4 stars

I found this book entertaining and informative, and a little bit personal since I worked on a GameCube title, but it is slightly blemished by occasionally wandering into gibberish when the author tries to get technical (I don't know what "alias coding" is - there is a thing called "antialiasing", you can google it), and his attempts to get cute with the prose borders on the offensive occasionally ("flopping like koi", "in the land of the rising sun" - we get it, Nintendo is Japanese). The book is also a bit dated already - rather than take the author's theme park idea, Nintendo went with the Switch, which apparently has done quite well (and actually reinforces the recurring theme in the book of Nintendo's approach toward innovation).

About as good as New Super Mario Bros. 2

3 stars

It's only fitting if I'm going to devote this much time to gaming that I should re-familiarize myself with the difficult business narrative of how gaming in North America really came to be. My favorite book on this subject is David Scheff's GAME OVER, from which this book heavily borrows its first-half structure. (Ryan cites Scheff's work at least one time, indicating that yes, he read it, and decided to follow the timeline almost exactly).

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Subjects

  • Nintendo video games
  • Nintendō Kabushiki Kaisha
  • Video games industry

Places

  • United States