Never Use Futura

More on the history, less on the font. Each chapter explores a particular area of usage of the legendary font. You’re in for a treat if you enjoy the culture and histories attached to the font. Not so much if you want to deep dive into the type design.

Pretty good! It's halfway between a coffee-table book and a book you'd want to read-through. I did the latter, and, well, it isn't a masterpiece in terms of writing - lacks continuity, often uses lingo without definition - but it makes up for that with the gorgeous typesetting and examples.