Never Use Futura

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Ellen Lupton, Douglas Thomas: Never Use Futura (2017, Princeton Architectural Press)

English language

Published Nov. 16, 2017 by Princeton Architectural Press.

ISBN:
978-1-61689-666-9
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Review of 'Never Use Futura' on 'Goodreads'

More on the history, less on the font. Each chapter explores a particular area of usage of the legendary font. You’re in for a treat if you enjoy the culture and histories attached to the font. Not so much if you want to deep dive into the type design.

Review of 'Never Use Futura' on 'Goodreads'

Pretty good! It's halfway between a coffee-table book and a book you'd want to read-through. I did the latter, and, well, it isn't a masterpiece in terms of writing - lacks continuity, often uses lingo without definition - but it makes up for that with the gorgeous typesetting and examples.

Subjects

  • Type and type-founding, history
  • Graphic design (typography)
  • Advertising layout and typography