Subliminal

how your unconscious mind rules your behavior

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Leonard Mlodinow: Subliminal (2012, Pantheon Books)

English language

Published Sept. 5, 2012 by Pantheon Books.

ISBN:
978-0-307-37821-7
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(10 reviews)

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Marvelous read.
The dynamic of this book, unlike that of ‘Thinking Fast and Slow', is so righteously tuned, keeping the reader thoroughly hooked. I was eating my way through the pages. The author is outright witty and happens to be a theoretical physicist who’s probing a psychological subject – neuroscience to be precise. Basically, a great mash up.

The theory of mind, how it correlates with human behavior and social norms. The impact of our unconscious on everyday life. The biases and judgments we conjure. The stances we take, opinions we formulate and arguments we postulate. Objectivity, in the broad sense of the word, is put to question.

How truly independent are we regarding to how truly independent we think we are?

Experiment after experiment, social study after another the reader learns how fallible the brain process really is. Like the blind spot where the optic nerve links to …

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Subjects

  • Subconsciousness