Blue ocean strategy

how to create uncontested market space and make the competition irrelevant

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W. Chan Kim: Blue ocean strategy (2005, Harvard Business School Press)

240 pages

English language

Published Sept. 8, 2005 by Harvard Business School Press.

ISBN:
978-1-59139-619-2
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(10 reviews)

6 editions

Review of 'Blue ocean strategy' on 'Goodreads'

Just read half of the book. Stopped because it was to much repetitive and couldn't stand it anymore.

Although I agree that the idea the book proposes is important and valid, the way it explains is just repeating the same thing over and over again.

Honestly, I think that this should be an article of 20 pages and not a complete book.

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Subjects

  • New products
  • Market segmentation