The Back of the Napkin

Solving Problems and Selling Ideas with Pictures

Hardcover, 288 pages

English language

Published March 13, 2008 by Portfolio Hardcover.

ISBN:
978-1-59184-199-9
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4 stars (10 reviews)

A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an …

3 editions

Review of 'The Back of the Napkin' on 'Storygraph'

3 stars

When a book encourages me to follow along by doing exercises or replicating the examples in the book I find it much more useful. The Back of the Napkin is one of these books. Basically any problem you can draw out on a small piece of paper. Roam takes you from the beginning - square one where to start - to the end - how to present your ideas in a presentation - both the pictures and words.

The best part of the book is that Roam establishes a process from start to finish. He demystifies visual thinking and tool like multi-variable charts and concept maps, in addiation to the skills you need to be a visual thinker - we all have them. Some of us (me) are just more red or yellow pen than black pen.

The author writes like he talks, he talks like he's giving a business …

Review of 'The Back of the Napkin' on 'Goodreads'

4 stars

Given how much time I spend at a whiteboard, I've often contemplated how to more effectively use that tool. A really well drawn diagram, particularly if it's accompanied by both a good analogy and a good example ends up hitting nearly all of the learning styles in a given room.

The Back of the Napkin was recommended to me as a really good book for how to improve whiteboard diagrams. That recommendation wasn't ill-founded. This approach gives a nicely structured system for how to diagram most common business situations. By focusing on the who/what/when/where/how much types of questions, you clarify your own thinking as well as ending up with things that are fairly easy to draw out.

Fortunately, if you're concerned about your ability to draw, this book should help to alleviate some of those worries. That's because nearly everything he shows could be drawn by a typical elementary school …

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Subjects

  • Business communication & presentation
  • Communication In Business
  • Management +
  • Business & Economics
  • Business / Economics / Finance
  • Business/Economics
  • Decision Making & Problem Solving
  • Economics - General
  • Business & Economics / Economics / General
  • Business Communication - General
  • Audio-visual aids
  • Management
  • Problem solving
  • Visualization

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