Steven Johnson: Where Good Ideas Come From (2011, Penguin Books, Limited)
326 pages
English language
Published Sept. 19, 2011 by Penguin Books, Limited.
This work tracks the history of innovation in the form of the "slow hunch". The author discusses how new ideas form from the scaffolding of older ideas, a phenomenon he describes as the "adjacent possible". Includes delightful figures of how innovative ideas are shifting from one man with a plan for a profit to many minds working for the public good.
If your day-to-day depends on coming up with good ideas, this is one of the best books for gaining insight into what makes that happen.
